Football shoes designed for Women
Gender inequality in sports is a serious issue that needs to be defeated. The imbalance between the genders occurs in everything from media publicity to salaries, access to facilities, and branding. Fortunately, football among women is getting more popular day by day, which has created a need for football shoes designed for women. However, still today, football brands rely on a “pink it and shrink it ” method and invest very little focus on women’s football. My contribution to the industry is a football shoe concept designed for women. The shoe is designed to fit the average woman’s feet and anatomy as well as to reduce the risks of common injuries. The goal of the project is to question current gender inequalities and to remind that football is for everyone, regardless of gender.